My Approach? Somewhere between mad scientist, brand therapist, and marketing MacGyver.Let’s be honest — the world doesn’t need more content. It needs better ideas, sharper hooks, smarter strategies, and campaigns that feel less like ads and more like inside jokes between you and your audience.I start by listening (like, really listening). Then I ask the weird questions. Then I throw post-its at the wall until something sticks — metaphorically speaking. (Okay, sometimes literally.)I mix left-brain logic with right-brain chaos. Analytics meet aesthetics. Funnels meet feels. The result? Strategies that are as human as they are high-performing. Stuff people actually want to click on, share, and remember.I believe in clarity over cleverness — but when we can have both? That’s where the magic happens.